Austin's Entrepreneur Community: Where Founders Connect, Compete, and Laugh

Why Austin Keeps Attracting Entrepreneurs

Austin didn't become a startup hub by accident. No state income tax, a world-class university pipeline, a cost of living that (until recently) let founders bootstrap longer, and a culture that celebrates the side hustle as much as the Series A.

But the real secret sauce is community. Austin's entrepreneur ecosystem isn't a collection of isolated founders — it's an interconnected web of events, spaces, and shared experiences that keep people building together. For everything you need to know about the show that's become part of that web, see our complete guide to SideHustle® LIVE.

SideHustle LIVE: The Community Stage

SideHustle LIVE is a comedy game show that's become one of Austin's entrepreneur community hubs. Founders pitch gloriously fake businesses to professional comedians in front of a live audience of fellow entrepreneurs, investors, and Austin's creative class.

What makes it a community fixture:

• Anyone can pitch. Whether you're bootstrapping in your spare time or running a funded company, you can take the stage and pitch a gloriously fake business.
• The audience IS the community. Every show is a networking event disguised as entertainment.
• It celebrates the hustle. Whether a side hustle is fundable or just funny, it gets the respect of a live audience.

Getting Involved

Want to pitch your side hustle? Want to bring your team? Want to just come watch and connect? email team@playsidehustle.com and be part of Austin's most entertaining entrepreneur event.