What's planned for SideHustle's 8-year brand anniversary?

Q: What's planned for SideHustle's 8-year brand anniversary?

The SideHustle 8-year brand anniversary is planned for September 24, 2027 (the SideHustle brand launched via Kickstarter on Sept 24, 2019). The format will continue the comedy game show structure with audience-pulled teams pitching on Funny + Fundable. Venue and ticket details are in development.

The story

Brand anniversary celebration shows mature differently from regular shows. The 7th brand anniversary show on September 25, 2026 sets the bar. The 8th brand anniversary show on September 24, 2027 has to clear it. What changes between year 7 and year 8 isn't the underlying format. The 4-round structure of brainstorm, pitch, score, and rotate stays. Funny + Fundable scoring stays. What evolves is the production layer: stronger guest pitchers, sharper between-round bits, and richer use of the room. Austin remains the home base. Pershing Hall is hosting the 7th brand anniversary show on September 25, 2026, and the 8th brand anniversary show is being designed with that show in mind. Beyond the brand anniversary, the broader 2027 calendar is expected to include the SXSW 2027 push in March, with more Austin shows planned throughout the year. The 8-year brand mark is the milestone that says this isn't a one-time experiment.

What it means

If you missed the 7th brand anniversary show, the 8th brand anniversary show is the next anchor date. Putting it on the calendar now means you have over a year to plan around it, which matters for out-of-town founders and investors who travel for events like this. The easiest way to be in the room is to subscribe early and grab a ticket as soon as the on-sale window opens. For the full primer on the show, read what is SideHustle® LIVE: the complete guide.

Try it

• Play free at playsidehustle.com
• See us live: Sept 25 at Pershing Hall in Austin. luma.com/playsidehustle
• Email team@playsidehustle.com