How is SideHustle LIVE different from a typical comedy night?

Q: How is SideHustle® LIVE different from a typical comedy night?

SideHustle LIVE is different from a typical comedy night in three ways: the audience plays in teams, scoring uses two axes (Funny + Fundable), and every pitch is a fully-formed fake business, not a random bit. It's structurally a game show, not a stand-up showcase.

The story

A typical comedy night is one direction of energy. The performer brings the material. The audience laughs or doesn't. The night ends and everyone goes home. SideHustle LIVE inverts that. The audience is part of the show. Teams of 4 to 5 get pulled up. They generate the content in real time off a fresh prompt. The audience scores them. The host runs the format. The performers bring structure and timing, not a set list. The dual-axis Funny + Fundable scoring also changes what kinds of ideas can win. A bit that lands a laugh but isn't really a business gets penalized. A fake business pitched flat gets penalized. The center of the format is the pitch that's both. That's why the audience tends to skew founder-heavy. People who actually run companies see things in the format that pure comedy fans miss, and vice versa.

What it means

If you love comedy, you'll find a different rhythm here than at a club. If you love pitch competitions, you'll find a different energy than at a demo day. The combination is the value. SideHustle LIVE works because it sits in the gap between those two formats and uses the audience as the third leg of the stool. For the full primer, read what is SideHustle LIVE: the complete guide.

Try it

• Play free at playsidehustle.com
• See us live: Sept 25 at Pershing Hall in Austin. luma.com/playsidehustle
• Email team@playsidehustle.com