What Is SideHustle LIVE? The Entrepreneur Comedy Game Show Explained
SideHustle LIVE is the entrepreneur comedy game show where founders pitch gloriously fake businesses to professional comedians. Shark Tank meets stand-up comedy, live on stage.
February 21, 2026 · 2 min read
Shark Tank Meets Stand-Up Comedy. Live on Stage.
SideHustle® LIVE is a live comedy game show where founders pitch gloriously fake businesses to a panel of professional comedians. The comedians judge each pitch as "Funny or Fundable," the audience votes on their favorites, and everyone in the room has the time of their lives.
It's part pitch competition, part comedy show, part game show — and entirely its own thing. For the full primer, read what is SideHustle LIVE: the complete guide.
How the Show Works
Each SideHustle LIVE show features 4-6 entrepreneurs who take the stage to present their side hustle to a panel of 2-3 professional comedians. The entrepreneurs have a few minutes to make their case, then the comedians react, roast, question, and ultimately judge whether the idea is "Funny" (entertaining but maybe not a business) or "Fundable" (actually has legs).
The audience votes throughout the show, creating real-time drama and investment in every pitch. The combination of genuine entrepreneurial passion and professional comedy creates moments that can't be scripted — which is exactly why every show is different.
Who SideHustle LIVE Is For
Live audiences: Anyone who enjoys comedy, entrepreneurship, or both. Our shows attract startup founders, tech workers, creatives, comedy fans, and curious humans who want a unique night out.
Corporate events: Companies booking team outings, holiday parties, offsites, conferences, sales kickoffs, and client events. We produce private and semi-private shows scaled to your group, from an intimate team outing to a full company gathering.
Aspiring entrepreneurs: If you have a side hustle idea burning a hole in your brain, you can apply to pitch at a SideHustle LIVE show. It's the most entertaining way to put a business idea on stage in front of a live audience.
Where to See SideHustle LIVE
SideHustle LIVE is based in Austin, TX, performing at venues around the city including Pershing Hall and The Creek & The Cave. We also travel for corporate events and special performances in cities across the US.
email team@playsidehustle.com for upcoming shows, corporate booking information, and to apply as a pitcher.